Everyone’s Building with AI. Most Will Quit.

We’ve Seen This Before

These prompt-to-app platforms are doing for software what a platform like Canva did for design.

Before Canva, if you wanted to make a graphic, you had Adobe Photoshop or Illustrator professional tools to be used by absolute professionals.

Then Canva came along and said, “What if anyone could do this?”

The result? Millions of people started making graphics. They weren’t always great, but they were good enough.

That same shift is happening now with app development.

Before, only developers wrote software.
Then no-code platforms widened the door.
Now AI says, “If you can type, you can build.”

Suddenly, it’s not just builders building anymore. It’s everyone.

But Here’s the Kicker:

Most of those apps will never launch. And most of the ones that do won’t survive.

But that’s okay. Expansion always comes with noise.

We’re at Peak Hype. Expect the Drop.

Right now, we’re riding high on what Gartner calls the Peak of Inflated Expectations.

People are building apps in cafes, tweeting about how they cloned Airbnb in 10 minutes. The tools are improving fast. The demos are impressive.

But shipping something useful is still hard. And maintaining it? Even harder.

That’s when reality sets in:

• The tool generated your app, but it didn’t generate product-market fit.

• You built a working UI, but it collapses when users push real data through it.

• You learned how to write prompts, but not how to prioritize features, debug edge cases, or set up auth properly.
  

So people hit a wall, and many will walk away.

But After the Hype? The Real Builders Show Up.

We’re seeing it more and more in the space.

“This got me started, but it’s not enough to launch.”
“I thought I was 80% done, turns out it’s more like 20%.”
“It’s a mess. Can someone just fix it?”

These are the clients who make it through the Trough of Disillusionment and into the Slope of Enlightenment.

They know AI won’t replace strategy, product thinking, or good design. But it can be a powerful accelerant, if you use it the right way.

No, We’re Not Dropping Prices

AI helps us work faster. That’s a win, for everyone.

But our value isn’t just in speed. It’s in knowing where to go.

We’re not charging for buttons and screens. We’re charging to help you avoid wasting six months building the wrong thing.

Whether we use AI, FlutterFlow, or custom code, it depends on your goals. We’ll choose the right tool, but the outcome matters more.

Final Thought: AI Isn’t Replacing Developers. It’s Replacing Excuses.

There are fewer barriers than ever to getting started.

But finishing? Shipping? Iterating? That still takes work and care.

So if you’re building something, and want a partner who’s seen what works and what doesn’t, we’re here to help.

Just don’t ask us to build Uber in five minutes.

Unless you’ve already hired the drivers.