- Flywheel Digest
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- We’re excited to announce Flywheel Studio has won Agency of the Year, again 🥳.
We’re excited to announce Flywheel Studio has won Agency of the Year, again 🥳.
It’s been a big month at Flywheel Studio, we’re honored to share that we’ve been named Agency of the Year for the second year in a row. 🏆
We’re excited to announce Flywheel Studio has won Agency of the Year, again 🥳.
By: Erik Goins CEO at Flywheel Studio

CEO’s Note:
I want to personally thank our team, this is a reflection of their hard work and dedication to building the best mobile apps in the business. Secondly, our clients, without you, this wouldn’t be possible. Your projects give us the opportunity to showcase our skills and push our projects to the next level.
When we won FlutterFlow Agency of the Year in 2024, the first year the award was offered, we were beyond ecstatic. But to be honest, we panicked a bit too! That set a high bar for 2025 - we knew we had to set the standard and win again. Hard work pays off though, and here we are.
Again, thanks to everyone who's supported us coming this far. We’re excited for our future with FlutterFlow.
🛠️ Apple Fooled Us For Over A Decade - An Unintentional Masterclass in Product Management.
By Abbas Vajihi | Product Manager at Flywheel Studio

What happens when one of the world’s most design-obsessed companies takes a shortcut, and no one notices for over a decade? In this insightful read, Abbas breaks down how Apple’s “infinite” iPhone time picker wasn’t infinite at all and why that’s actually brilliant product management.
🤔 What’s Better Flutterflow or Dreamflow?
By Erik Goins | CEO at Flywheel Studio

Could Gemini 2.5 Pro tell which platform writes better code? Erik put both to the test, same app, same prompt, same model.
The outcome was surprising, funny, and full of lessons about what really matters when scaling your app.
💳 Stripe Integrations at Scale: The Power of a Shared Client File
By Jocsan Morera | Developer at Flywheel Studio

Why You Should Stop Scattering Stripe Logic:
Multiple environments, scattered Stripe code, and inconsistent secrets can turn payments into a security risk.
In this article Jocsan explains how consolidating all Stripe logic into one shared file improves consistency, reliability, and peace of mind.
🧠 Stop Guessing, Start Knowing: The Power of Observability in FlutterFlow
By Roberto Requena | Senior Developer at Flywheel Studio

Every developer knows the pain of the mysterious crash report that says only, “It didn’t work.”
In this piece, Roberto introduces FloggerLib — a Flywheel-built open-source library bringing structured, secure, and remote logging to FlutterFlow. Learn how to turn black-box bug hunts into real observability.
📚What We’re Reading
🧠 The Bitter Lesson vs. The Garbage Catastrophe — One Useful Thing
Ethan Mollick’s sharp take on AI progress and human bias — how “the bitter lesson” of compute-driven learning collides with the current garbage-in, garbage-out reality of generative models.
📱 Designing for Empty States — LukeW
Luke Wroblewski breaks down why “empty states” are one of the most overlooked UX opportunities — turning blank screens into moments that guide, educate, and convert.
💡 How We Grew Tally to $4M ARR — Fully Bootstrapped
An honest, data-rich reflection from Tally’s founders on scaling a no-code startup sustainably — proof that constraint can drive creativity (and ARR).
🧬 Neural Signatures of Curiosity and Reward — Frontiers in Behavioral Neuroscience
A fascinating study linking curiosity-driven exploration with the brain’s reward circuits — showing how the same dopamine systems that fuel learning also drive innovation.