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- đ âWhy We Scope Backwardsâ
đ âWhy We Scope Backwardsâ
Most product teams start with the features and estimate forward.But at Flywheel, we often do the opposite.
We start with the outcome, then reverse-engineer the product.
This isnât just about cutting costs or timelines. Itâs about reducing uncertainty, for founders, for devs, and for ourselves as PMs trying to hit moving targets with grace.
Hereâs how we break it down:
1. Desired Outcome
What is this product meant to enable, prove, or generate, not just what it does?
2. User Experience
What emotional arc should the user feel while moving through the product?
3. Minimum System
What is the absolute simplest structure required to support that experience?
4. Build Breakdown
Only then do we map features, screens, integrations, APIs, etc.
By working backwards, we cut scope creep at the root. We avoid overbuilding. We stay aligned with the outcome, not just the roadmap.
Itâs not a perfect system. But it keeps us honest.
And it keeps things buildable.