📐 “Why We Scope Backwards”

Most product teams start with the features and estimate forward.But at Flywheel, we often do the opposite.

We start with the outcome, then reverse-engineer the product.

This isn’t just about cutting costs or timelines. It’s about reducing uncertainty, for founders, for devs, and for ourselves as PMs trying to hit moving targets with grace.

Here’s how we break it down:

1. Desired Outcome

What is this product meant to enable, prove, or generate, not just what it does?

2. User Experience

What emotional arc should the user feel while moving through the product?

3. Minimum System

What is the absolute simplest structure required to support that experience?

4. Build Breakdown

Only then do we map features, screens, integrations, APIs, etc.

By working backwards, we cut scope creep at the root. We avoid overbuilding. We stay aligned with the outcome, not just the roadmap.

It’s not a perfect system. But it keeps us honest.

And it keeps things buildable.